01What does Apex Optimize do?
We plan and manage Meta advertising for personal injury and immigration law firms. The work centers on Facebook and Instagram campaign setup, creative testing, lead-path recommendations, consultation tracking, and reporting.
02Which law firms do you work with?
Our current focus is personal injury and immigration law firms. Keeping the focus narrow helps us build ads and reports around the way each practice receives and handles consultations.
03Do you still manage Google Search?
Yes. Meta leads the offer. We can add Google Search when your market has useful demand and the budget can support both channels without weakening the Meta test.
04How do you use AI?
AI helps us research, draft creative options, compare campaign data, and prepare recommendations. Obinna reviews the work before it reaches an advertising account. Your firm confirms the facts and legal guardrails used in the campaign.
05Do we have to approve every ad?
No. Apex handles the advertising decisions you hired us to make. Your firm confirms legal facts, required disclaimers, service areas, and budget limits before launch. We request additional signoff when a campaign introduces a new claim, offer, practice area, testimonial, or compliance risk.
06How do you measure the work?
We track Meta advertising spend, inquiries, booked consultations, and show-ups when the firm can share that data. We explain which creative ran, what changed, and what we recommend next.
07Are ad spend and your fee separate?
Yes. Your proposal separates the amount paid to Meta or Google from the fee paid to Apex Optimize. You see both before work begins.
08How do you handle legal advertising rules?
We screen copy for unsupported promises, misleading claims, and platform restrictions. Your firm remains responsible for final review under the rules that apply in each jurisdiction.
09Do you guarantee cases or revenue?
No. Advertising results depend on the market, budget, competition, intake process, and other factors. We report the actual results and never promise a case outcome or a set return.
10Can we pause a campaign?
Yes. We set spending limits so the campaign stays within the budget your firm authorized, and either side can request a pause when a legal, platform, tracking, or business issue needs attention.
