Meta-first campaign sample

See a Meta ad test for your law firm.

Enter a few firm details. The planner will draft a Facebook and Instagram message, assign most of the sample budget to Meta, map the lead path, and show the first 30 days. Google Search stays in the plan as support.

Firm details

Build a Meta-first sample.

The preview changes as you type. This page does not save your answers, launch ads, or charge you.

Law firm nameCity or service area

Practice area

Service to featureSample monthly ad budget

Use $1,000 to $100,000 for this discussion draft.Preferred next stepLanguages your firm offersSelect English and Spanish when your firm can serve clients in Spanish.Verified firm detail OptionalEnter a detail your firm can confirm before it appears in an ad.

Apex Optimize would check Meta audience rules, creative requirements, local competition, search demand, and your state bar requirements before launch.

PERSONALIZED SAMPLEDiscussion draft

Your Law Firm

Car accidents campaign for Oakland, California

PracticePersonal injury

Main actionPhone call

LanguagesEnglish

Where the budget starts

Most of the first-month sample funds Meta creative testing. Your firm authorizes the final spending cap.

Meta · 70%$4,200

Google Search · 30%$1,800

Ads your firm could review

Draft examples use your market and selected service.

Facebook + InstagramDraft

Your Law Firm · Sponsored

Car accidents consultations in Oakland

Learn what to bring to a consultation after a car accident and how the firm’s intake process works.

Call the firm

Supporting Google Search adDraft

Car Accident Legal Help

Request a Consultation in Oakland

Speak with our firm about a car accident and the consultation process. Each matter depends on its facts.

Who the campaign reaches

Meta introduces information built from verified firm facts to a broad local audience. Google supports the plan when people search for the service.

META APPROACH

Adults in the firm’s service area. Meta uses broad local reach and does not target people by health or accident status.

SUPPORTING SEARCH THEMES

car accident lawyer near me

car accident legal consultation

lawyer after a car accident

What happens after someone responds

The firm sees the steps that turn an ad response into an intake decision.

Ad→Phone call→Intake review→Consultation

First 30 days

A small test gives your firm numbers to review before it spends more.

WEEK 1Set the guardrails

Confirm services, locations, legal restrictions, budget, and tracking.

WEEK 2Start the Meta test

Apex launches creative and targeting inside the agreed guardrails.

WEEK 3Check lead quality

Review creative response, calls, forms, and intake feedback.

WEEK 4Make the next move

Apex keeps, stops, or revises each test using the results and agreed limits.

Your firm confirms these guardrails before launch:Legal factsService areaBudget capRestrictions

Discussion sample. Apex Optimize does not promise leads, cases, revenue, or legal outcomes.

Ready-made examples

Open a complete sample plan.

Each fictional firm shows how the campaign changes by practice area. Every page stays labeled as a discussion draft.

Personal injury sample

See broad local Meta outreach, fact-checked accident education, supporting search themes, consultation tracking, and clear campaign guardrails.

Open the personal injury sample

Immigration sample

See a Meta-first campaign with broad audience guardrails, verified language support, supporting search themes, and consultation tracking.

Open the immigration sample

The scorecard

See whether the campaign helps your intake team.

Ad spend→Qualified inquiries→Booked consultations→Show-ups

Apex Optimize reports the cost of each qualified inquiry and booked consultation. Your intake team confirms which inquiries fit the services your firm offers.

Make it specific

Build the real plan with Obinna.

Bring your practice areas, service locations, monthly budget, and current intake process. We will prepare the campaign around verified firm facts and agreed business limits.

Book a strategy call