Apex Optimize policy

Privacy Policy

Last updated: August 31, 2026

This Privacy Policy explains how Obinna Elendu, operating under the working name Apex Optimize, collects and uses personal information through apexoptimize.co, campaign demos, private prospect pages, meetings, and client services.

1. Who controls the information

Obinna Elendu operates Apex Optimize from California and controls personal information collected for Apex Optimize’s own website, sales, administration, and business operations.

When Apex Optimize handles advertising or lead information for a client law firm, the firm may act as the business or data controller and Apex Optimize may act as its service provider or processor. In that situation, send a privacy request to the law firm first. We will help the firm respond as required by our agreement and applicable law.

2. Information we collect

Depending on how you use the site or services, we may collect:

• Contact and identity information: name, business email, phone number, firm name, job title, and meeting details.
• Firm and campaign information: website, practice areas, service locations, advertising accounts, budgets, confirmed claims, audience restrictions, campaign plans, ad copy, campaign guardrails, and intake process.
• Performance information: advertising spend, impressions, clicks, leads, qualified leads, booked consultations, show-ups, dates, and campaign identifiers.
• Communications: emails, meeting notes, feedback, support requests, and records of decisions.
• Technical information: IP address, browser and device details, requested pages, timestamps, security events, and hosting logs.
• Transaction information: invoices, payment status, and business records. A payment processor may collect full payment-card details under its own policy.

Do not submit case files, legal strategy, health records, immigration records, government identification numbers, passwords, payment-card numbers, or confidential client communications through a public demo.

3. How we collect information

We collect information directly from you when you complete the application funnel, book a meeting, complete a campaign brief, use a private page, exchange messages, confirm campaign facts or guardrails, or become a client. A completed application is saved before the booking calendar opens so we can respond even if you do not finish scheduling. With permission, we may receive campaign and performance information from Google, Meta, a law firm’s intake system, or another service the firm connects. Our hosting and security providers may create technical logs when you visit the site.

4. Why we use information

We use personal information to:

• respond to inquiries and prepare requested campaign plans;
• provide, secure, support, and improve the site and client services;
• draft and manage advertising inside client-defined guardrails;
• measure spend, leads, consultations, and campaign performance;
• record campaign authority, prevent unauthorized actions, and maintain audit history;
• send service messages and marketing communications you may opt out of;
• process payments and maintain business, tax, and legal records; and
• investigate misuse, protect rights, and comply with law.

5. GDPR legal bases

If the GDPR applies, we process personal data when needed to take requested steps before a contract or perform a contract, comply with a legal obligation, protect our legitimate interests in operating and securing the business, or act on consent. You may withdraw consent at any time. Withdrawal does not affect processing that took place before withdrawal.

Apex Optimize operates from the United States and does not target European residents. If a project will intentionally offer services to people in the European Economic Area, the United Kingdom, or Switzerland, we will review transfer safeguards and any additional local requirements before launch.

6. AI-assisted processing

AI tools may help research public information, draft campaign options, organize confirmed inputs, summarize performance, and prepare recommendations. A person reviews AI output before external use. Apex Optimize does not use the public demo to make legal decisions, determine eligibility, or make decisions that produce legal or similarly significant effects for an individual.

We limit information sent to AI providers to what the task requires. Client agreements may add restrictions for confidential or personal data.

7. When we disclose information

We may disclose information to:

• hosting, security, email, scheduling, payment, analytics, storage, AI, and customer-management providers that support the business;
• Google, Meta, and other advertising platforms when a client authorizes the campaign scope or account connection;
• professional advisers, auditors, insurers, or contractors who need the information for authorized work;
• authorities or other parties when law requires disclosure or when needed to protect rights, safety, and security; and
• a successor in a merger, financing, reorganization, or sale, subject to applicable privacy requirements.

We do not sell personal information for money. We do not share website visitor information for cross-context behavioral advertising. We do not use confidential case, health, or immigration information to build advertising audiences.

8. Cookies, hosting logs, and browser signals

The current website does not run an Apex Optimize advertising pixel or cross-site behavioral analytics tool. Hosting and security providers may use essential cookies or logs to deliver and protect the site. A linked service such as Calendly, Google, or Meta follows its own cookie and privacy practices after you leave this site.

Because the current site does not sell or share personal information for cross-context behavioral advertising, it does not offer a separate “Do Not Sell or Share” link. The site does not respond separately to browser “Do Not Track” signals. If our practices change, we will update this policy and honor legally required opt-out preference signals, including Global Privacy Control where applicable.

9. Data retention

We keep personal information only for the business purpose that justified collection, subject to legal, security, and dispute requirements. Our current schedule is:

• Public demo entries not saved to a prospect profile: discarded when the browser session ends.
• Private prospect profiles, demo links, and generated files: deleted 30 days after creation or the last active sales discussion, unless the prospect asks us to continue.
• Sales inquiries and meeting notes that do not become a client: deleted or de-identified 24 months after the last interaction.
• Client campaign, guardrail, reporting, and service records: kept during the engagement and for four years after it ends.
• Contracts, invoices, payment records, and required tax records: kept for seven years after the transaction or longer when law requires.
• Security and access logs: kept for up to 12 months unless needed to investigate an incident.
• Marketing opt-out records: a minimal suppression record may be kept as long as needed to honor the opt-out.

We may retain information longer when needed to complete a contract, comply with law, establish or defend legal claims, investigate fraud or security incidents, protect another person’s rights, or follow a documented legal hold. Backups may retain deleted information for a limited cycle before secure overwrite.

10. Access, correction, deletion, and other rights

You may ask us to access, correct, or delete personal information connected to you. Where applicable, you may also ask for a portable copy, restrict or object to processing, withdraw consent, or opt out of marketing. California residents may exercise applicable rights without discriminatory treatment. European residents may complain to the data-protection authority where they live or work.

Send a request to privacy@apexoptimize.co with the subject “Privacy Request.” State the right you want to exercise and identify the email address or firm connected to the information. Do not send government identification unless we request a specific verification method.

We will confirm receipt and may ask for information needed to verify identity or authority. An authorized agent may submit a request when applicable law allows it. We aim to complete verified deletion requests within 30 days and will meet any shorter or longer deadline required by law. We will tell you if an exception prevents full deletion, such as an active contract, security need, tax record, legal hold, or defense of legal claims.

11. Security

We use access controls, owner-only administration, server-side credentials, account separation, campaign-decision records, and limited retention to protect information. No internet service can guarantee complete security. Contact us if you believe information connected to Apex Optimize has been accessed or used without permission.

12. Children

The site offers business services and is not directed to anyone under 18. We do not knowingly collect personal information from children through the site. A parent or guardian may contact us to request deletion.

13. Policy changes

We will post an updated policy on this page and change the “Last updated” date. We will provide an additional notice when a material change affects how we use information already collected, when applicable law requires it.

14. Contact

Privacy questions and requests may be sent to privacy@apexoptimize.co.