Apex Optimize policy

Terms of Service

Last updated: August 31, 2026

These Terms of Service govern your use of apexoptimize.co, its campaign planners, private demo pages, downloads, and related services. “Apex Optimize,” “we,” “us,” and “our” mean Obinna Elendu, operating under the working name Apex Optimize in California.

1. Accepting these terms

By using the site or requesting services, you agree to these terms. If you use the site for a law firm or another organization, you confirm that you have authority to bind that organization. Do not use the site if you do not agree.

A signed proposal, service agreement, statement of work, or platform agreement may add terms for paid services. The signed agreement controls if it conflicts with these website terms.

2. What Apex Optimize provides

Apex Optimize prepares and may manage Google and Meta advertising plans for personal injury and immigration law firms. Work may include research, campaign structure, draft copy, creative options, tracking recommendations, reports, and campaign-change proposals.

Within the campaign brief and spending limits agreed with a client, Apex Optimize may select and change ad copy, creative, audience settings, destinations, and test allocations. We request additional written signoff when work introduces a new legal claim, offer, practice area, testimonial, material spending increase, or compliance risk outside the agreed guardrails.

Website planners, sample decks, projections, and private demo pages are discussion drafts. A sample does not represent live performance unless we label it as verified live data.

3. No legal advice or guaranteed results

Apex Optimize is not a law firm and does not provide legal advice. The site does not decide whether a person has a claim, qualify anyone for immigration relief, or create an attorney-client relationship.

We do not guarantee leads, consultations, retained matters, advertising returns, revenue, case results, or legal outcomes. Advertising performance depends on market demand, competition, budget, platform decisions, website performance, tracking, and the firm’s intake process.

4. Your responsibilities

You must provide accurate information and confirm the legal and business guardrails for the campaign. You remain responsible for:

• confirming practice areas, service locations, public claims, required disclaimers, spending limits, and legal or brand restrictions;
• confirming that testimonials, credentials, awards, language capabilities, and other claims are accurate and permitted;
• complying with legal-advertising, privacy, consent, professional-conduct, and platform rules that apply to your firm;
• maintaining your platform accounts, payment methods, licenses, and access permissions; and
• handling leads, consultations, conflicts checks, legal advice, and attorney-client communications.

5. Advertising spend and campaign authority

Advertising spend is separate from Apex Optimize fees unless a signed agreement says otherwise. You authorize the monthly cap before launch. Google, Meta, or another platform may bill you directly and may spend unevenly within its own budget rules.

Apex Optimize may allocate and adjust advertising inside the agreed campaign brief and spending cap. Apex Optimize may pause work when required facts, payment, access, tracking, or policy review is missing. We may also recommend pausing a campaign when tracking cannot support a reliable decision.

6. Safe and permitted use

You may use the site only for lawful business purposes. You may not interfere with the site, bypass access controls, probe for vulnerabilities, upload malicious code, copy private prospect materials without permission, or use the service to violate another person’s rights.

Do not enter case files, legal strategy, passwords, payment-card data, health records, immigration records, government identification numbers, or other confidential client information into a public demo. Contact us before sending any personal data for a live client project.

7. Your content and permissions

You keep ownership of material you provide. You grant Apex Optimize a limited permission to host, copy, analyze, edit, and transmit that material only as needed to prepare or deliver the requested services. You confirm that you have the rights and permissions needed for us to use it.

You may not use another firm’s name, logo, testimonials, case results, or confidential information without permission.

8. Apex Optimize materials

Apex Optimize owns the site, software, planning methods, templates, design system, and materials created before a client engagement. A signed service agreement will state what rights you receive in final paid deliverables. You may not resell, reverse engineer, or remove ownership notices from Apex Optimize materials without written permission.

9. Third-party services

The service may connect with OpenAI, Google, Meta, Calendly, hosting providers, payment processors, analytics tools, and customer-management systems. Their terms, privacy practices, availability, reviews, and account decisions apply to their services. Apex Optimize does not control a third party’s outage, policy change, account restriction, billing decision, or data practice.

10. Suspension and termination

You may stop using the public site at any time. Either party may end paid services as stated in the signed agreement. We may suspend access or work when we reasonably believe use creates a security, legal, privacy, payment, or platform-policy risk.

Terms that should continue after termination will remain in effect, including payment duties, ownership, disclaimers, liability limits, indemnification, and dispute terms.

11. Disclaimer of warranties

To the fullest extent California law allows, Apex Optimize provides the site, demos, drafts, and related materials “as is” and “as available.” We disclaim implied warranties of merchantability, fitness for a particular purpose, title, and noninfringement. We do not promise that the site or any third-party platform will remain uninterrupted, secure, error-free, or available.

12. Limitation of liability

To the fullest extent California law allows, Apex Optimize and Obinna Elendu will not be liable for indirect, incidental, special, consequential, exemplary, or punitive damages, or for lost profits, lost revenue, lost data, lost goodwill, lost opportunities, advertising spend, or business interruption arising from the site or services.

To the fullest extent California law allows, the total liability of Apex Optimize and Obinna Elendu for all claims arising from the site or services will not exceed the greater of: (a) $100, or (b) the fees you paid directly to Obinna Elendu for the specific services giving rise to the claim during the three months before the event that created the claim.

These limits do not exclude liability that cannot legally be limited. Nothing in these terms limits responsibility for fraud, willful injury, or another obligation that California law does not allow a contract to waive.

13. Indemnification

You will defend, indemnify, and hold harmless Obinna Elendu and Apex Optimize from third-party claims, damages, judgments, penalties, costs, and reasonable attorneys’ fees arising from:

• content, claims, instructions, data, or materials you provide, confirm, or direct us to use;
• your advertising, legal services, intake, client relationships, or use of campaign leads;
• your breach of these terms or a third party’s rights; or
• your violation of a law, professional rule, consent requirement, or platform policy.

We will notify you of a covered claim and may participate in the defense. You may not settle a claim in a way that admits fault by, imposes duties on, or restricts Obinna Elendu or Apex Optimize without written consent.

14. Governing law and courts

California law governs these terms, without regard to conflict-of-law rules. Any dispute arising from these terms or the site must be brought in the state or federal courts located in Alameda County, California, unless applicable law requires another forum. Each party consents to those courts’ jurisdiction and venue.

15. Changes and general terms

We may update these terms as the service changes. We will post the revised version and change the “Last updated” date. Material changes apply going forward. Your continued use after an update means you accept the revised terms.

If a court finds one provision unenforceable, the remaining provisions stay in effect. A delay in enforcing a term does not waive it. You may not transfer these terms without written consent. We may transfer them as part of a business reorganization or sale, subject to applicable law.

16. Contact

Questions about these terms may be sent to privacy@apexoptimize.co.